It seems like the latest gimmick some SEO companies are using in their advertising is the good ole Guaranteed SEO results technique. Why do I think most of these are gimmicks? Well, I’ve been around a while and I’ve seen SEO companies come and go. Most who have to use gimmicks in order to bring in customers don’t last long. Oh, they may fool a few people with these tricks, but for the most part, they’re short lived.

It’s not the guarantee itself that is a gimmick, even though when you see the ads of Guaranteed SEO results, it seems fishy to most people. It’s the people using them. Somewhere on their website or in their contract will be a huge list of reasons not to honor the guarantee. So even if you do have a problem and want your money back, they’ll have an excuse to keep it.

The reason this works so well for some is because of people’s natural tendency to not trust a company or person they’ve never used. The same is true for them using a product (in this case SEO) that they’ve never used before. So what happens is when they start their research, the come across this website that promises them guaranteed seo results. “Hey” they’re thinking “i can’t loose with a deal like this”. What they don’t realize is that they haven’t read the fine print!

If you’re in need of a legitimate SEO company, make sure their guarantee is ironclad.

Another trick to watch out for is them taking your money on the grounds they obtained top rankings for your keywords. Here’s how this scam works. They simply take your company name and rank for it. This generally takes less than a month but they’ll string you along for 6 months or more. The problem is, no one is searching for you company name! If searchers knew your company name, they could find it their self!

Another trick to this is that the company will “buy” keywords on Google Adwords. This way it looks like your ranking at the top for your keyword when in reality you are not! But you have to pay them because after all, they offer Guaranteed SEO results and they did get your company at the top…sortof!

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