It seems like the latest gimmick some SEO companies are using in their advertising is the good ole Guaranteed SEO results technique. Why do I think most of these are gimmicks? Well, I’ve been around a while and I’ve seen SEO companies come and go. Most who have to use gimmicks in order to bring in customers don’t last long. Oh, they may fool a few people with these tricks, but for the most part, they’re short lived.
It’s not the guarantee itself that is a gimmick, even though when you see the ads of Guaranteed SEO results, it seems fishy to most people. It’s the people using them. Somewhere on their website or in their contract will be a huge list of reasons not to honor the guarantee. So even if you do have a problem and want your money back, they’ll have an excuse to keep it.
The reason this works so well for some is because of people’s natural tendency to not trust a company or person they’ve never used. The same is true for them using a product (in this case SEO) that they’ve never used before. So what happens is when they start their research, the come across this website that promises them guaranteed seo results. “Hey” they’re thinking “i can’t loose with a deal like this”. What they don’t realize is that they haven’t read the fine print!
If you’re in need of a legitimate SEO company, make sure their guarantee is ironclad.
Another trick to watch out for is them taking your money on the grounds they obtained top rankings for your keywords. Here’s how this scam works. They simply take your company name and rank for it. This generally takes less than a month but they’ll string you along for 6 months or more. The problem is, no one is searching for you company name! If searchers knew your company name, they could find it their self!
Another trick to this is that the company will “buy” keywords on Google Adwords. This way it looks like your ranking at the top for your keyword when in reality you are not! But you have to pay them because after all, they offer Guaranteed SEO results and they did get your company at the top…sortof!
Perhaps you’ve been burned in the past from a SEO company that guaranteed you results but failed to deliver. When you wanted your money back, they pointed to some obscure fine print in your agreement. Or maybe you’re a small business and you think you can not afford to hire a SEO company to boost your website in the rankings.
Either way, what wise business people have learned is that a quality SEO company is worth it’s weight in Gold. Sure, there are a lot of companies and individuals running around posing as search engine optimization specialist. Some of these people are only out after a quick dollar.
But honest, legitimate SEO specialist can do wonders for your business. As a guaranteed Houston SEO specialist, I provide a wide array of beneficial services to my Clients. And with the economy the way it is, more and more businesses need all the help they can get!
Proper SEO techniques can send a flood of Internet search engine traffic to your site. These should be coming directly from a search engine. They need to be targeted, meaning they should have found you by doing a search on a keyword that matches your business.
Beware of SEO companies who send you traffic via Social Networking sites like Twitter and MySpace. Time and time again it has been shown that traffic from Social Networks do not convert well. This traffic is rather easy to obtain but as stated above, it’s practically worthless for converting into sales.
Also, when hiring a SEO specialist for your small business, ask for references and ask to see real world examples of websites they’ve optimized. You’ll want to see the keywords they claim to have optimized the site for. Once you have them, go to Google and see if you can find the sites they used as references.
You can also look for their own site in the search engine rankings. If they can’t rank their site for popular search terms, then how do you suppose they’ll rank yours?