The layout of the webpage plays an important role in engaging a visitor’s interest almost immediately; if the site is not organized and laid out well, the visitor will navigate away from it no matter how informative the content is.  Always put the most important information at the top of the page so it can be seen without scrolling.  Paragraphs should be no more than 100 words in length; and the use of bullets, bars, tables, white spaces and margins should be used appropriately so the page is easily read.

Another important factor is the size of the webpage; longer webpages take time to load and readers prefer not to have to scroll as they are reading.  Mangoco, a leading Search Engine Optimization company in Virginia, suggests that, “Based on our research, loading time should be no more than 8 to 10 seconds (and ideally more like 2 seconds) and the pages should be less than 32 kilobytes.”  Avoid having the user scroll on a webpage if at all possible, however if it is absolutely necessary add internal navigation that allows the user to jump directly to the needed information.

Proper navigation tools make a webpage more user-friendly; navigation links should be located at the top of each webpage, they should be clear and easily accessible.  You should use a consistent navigation structure on each page of your website and if your website is complex, include a search function.

The font you choose for your website can make a website less user-friendly as well as less search engine-friendly.  Fonts that are too small, too large or too ornate can cause a user to navigate away from the site almost immediately.  Using the default font of most browsers, ariel, verdana or times new roman is usually the best bet.  Bev Gray of Exhibit Edge, a trade show exhibit company, said that she “worked and thought about the fonts on the website for days — I wanted it to be JUST right”. Always make sure titles and headings are in bold font and underline the most important aspects of your webpage.  Avoid unusual fonts and italics unless they are used in graphics; plain fonts are easier to read.  Also avoid light text on a dark background; it is difficult to read, and annoys some users, me included.

Of course, content is the most important aspect of any website and there is no substitute for quality content.  The content should be informative and unique without grammatical and spelling errors.  Hyperlinks embedded in the content give the user the opportunity to learn more about the topic easily.  Any and all of the above mentioned tips should increase your website traffic, which will in turn, increase your SERP ranking; these tips will also increase your sites readability to search engine bots and crawlers, further raising your website’s SERP rank.

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The design of a website generally includes the creating and presentation of individual web pages. These pages display a unique look into your company, or it may describe your product. Online businesses have a number of tools for operating on the internet. They need to describe their company to internet users. They also need to explain what their particular good or service is to them. Websites become effective ways for performing this task.

High rankings on search engines bring traffic to your website. This is why search engine optimization is a key factor for internet businesses. The more traffic that your site gets, the more potential customers you can get as well. This process starts with the design of your site. Adding wonderful components to the site will be helpful. Interactive web pages are some of the most popular online.

Visual appeal plays a big role in web advertising too. Interactive components can include videos on particular pages. The more professional your site appears, the better your impression to your visitors. Impressions matter a lot. A visitor’s trip to your site will provide them with their first impression of your company or product. Being introduced well could mean the difference between gaining and losing a customer.

Web stores are one of the ultimate components to successful internet businesses. Here is where visitors make their purchases. They are able to quickly access your product or service for themselves.

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It’s not the guarantee itself that is a gimmick, even though when you see the ads of Guaranteed SEO results, it seems fishy to most people. It’s the people using them. Somewhere on their website or in their contract will be a huge list of reasons not to honor the guarantee. So even if you do have a problem and want your money back, they’ll have an excuse to keep it.

The reason this works so well for some is because of people’s natural tendency to not trust a company or person they’ve never used. The same is true for them using a product (in this case SEO) that they’ve never used before. So what happens is when they start their research, the come across this website that promises them guaranteed seo results. “Hey” they’re thinking “i can’t loose with a deal like this”. What they don’t realize is that they haven’t read the fine print!

If you’re in need of a legitimate SEO company, make sure their guarantee is ironclad.

Another trick to watch out for is them taking your money on the grounds they obtained top rankings for your keywords. Here’s how this scam works. They simply take your company name and rank for it. This generally takes less than a month but they’ll string you along for 6 months or more. The problem is, no one is searching for you company name! If searchers knew your company name, they could find it their self!

Another trick to this is that the company will “buy” keywords on Google Adwords. This way it looks like your ranking at the top for your keyword when in reality you are not! But you have to pay them because after all, they offer Guaranteed SEO results and they did get your company at the top…sortof!

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Either way, what wise business people have learned is that a quality SEO company is worth it’s weight in Gold. Sure, there are a lot of companies and individuals running around posing as search engine optimization specialist. Some of these people are only out after a quick dollar.

But honest, legitimate SEO specialist can do wonders for your business. As a guaranteed Houston SEO specialist, I provide a wide array of beneficial services to my Clients. And with the economy the way it is, more and more businesses need all the help they can get!

Proper SEO techniques can send a flood of Internet search engine traffic to your site. These should be coming directly from a search engine. They need to be targeted, meaning they should have found you by doing a search on a keyword that matches your business.

Beware of SEO companies who send you traffic via Social Networking sites like Twitter and MySpace. Time and time again it has been shown that traffic from Social Networks do not convert well. This traffic is rather easy to obtain but as stated above, it’s practically worthless for converting into sales.

Also, when hiring a SEO specialist for your small business, ask for references and ask to see real world examples of websites they’ve optimized. You’ll want to see the keywords they claim to have optimized the site for. Once you have them, go to Google and see if you can find the sites they used as references.

You can also look for their own site in the search engine rankings. If they can’t rank their site for popular search terms, then how do you suppose they’ll rank yours?

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