Making a webpage attractive and eye-catching to users does not necessarily make it appealing to search engine bots and crawlers, therefore making it difficult for the webpage to be indexed and causing it to achieve a lower ranking on search engine results pages (SERPs). If an article cannot be indexed by search engines, it doesn’t matter how informative and enlightening it may be, it will never be seen by the majority of users. There are some search engine optimization tips that can make a webpage user-friendly and search engine-friendly at the same time.
The layout of the webpage plays an important role in engaging a visitor’s interest almost immediately; if the site is not organized and laid out well, the visitor will navigate away from it no matter how informative the content is. Always put the most important information at the top of the page so it can be seen without scrolling. Paragraphs should be no more than 100 words in length; and the use of bullets, bars, tables, white spaces and margins should be used appropriately so the page is easily read.
Another important factor is the size of the webpage; longer webpages take time to load and readers prefer not to have to scroll as they are reading. Mangoco, a leading Search Engine Optimization company in Virginia, suggests that, “Based on our research, loading time should be no more than 8 to 10 seconds (and ideally more like 2 seconds) and the pages should be less than 32 kilobytes.” Avoid having the user scroll on a webpage if at all possible, however if it is absolutely necessary add internal navigation that allows the user to jump directly to the needed information.
Proper navigation tools make a webpage more user-friendly; navigation links should be located at the top of each webpage, they should be clear and easily accessible. You should use a consistent navigation structure on each page of your website and if your website is complex, include a search function.
The font you choose for your website can make a website less user-friendly as well as less search engine-friendly. Fonts that are too small, too large or too ornate can cause a user to navigate away from the site almost immediately. Using the default font of most browsers, ariel, verdana or times new roman is usually the best bet. Bev Gray of Exhibit Edge, a trade show exhibit company, said that she “worked and thought about the fonts on the website for days — I wanted it to be JUST right”. Always make sure titles and headings are in bold font and underline the most important aspects of your webpage. Avoid unusual fonts and italics unless they are used in graphics; plain fonts are easier to read. Also avoid light text on a dark background; it is difficult to read, and annoys some users, me included.
Of course, content is the most important aspect of any website and there is no substitute for quality content. The content should be informative and unique without grammatical and spelling errors. Hyperlinks embedded in the content give the user the opportunity to learn more about the topic easily. Any and all of the above mentioned tips should increase your website traffic, which will in turn, increase your SERP ranking; these tips will also increase your sites readability to search engine bots and crawlers, further raising your website’s SERP rank.
SEO stands for Search Engine Optimization. When using any of the three largest search engines, you will get two types of results for a search on any keyword term or phrase, paid SEO results and organic SEO results. Paid SEO is very much what it sounds like. Advertisers will bid on a keyword term to appear on Search Engine Results Pages (SERPs). Typically a SERP is divided into paid and organic results. The paid results will be along the very top in shaded area, and left or right sides of the SERP. Organic results will take up the largest part of the page.
Here is an example, I own a coffee business and I want an Internet user to find my site if they search for the term “ Atlanta Web Design “. I am willing to pay the search engines companies .45 cents every time someone clicks on through to my site from their search engines. Competitors are also bidding on this keyword, the highest bidder is paying .65 cents per click, and the next highest after that pays .40 cents. My site should appear on the first page of search engine results on the “paid results” portion of the page, I should appear second from the top, just after the .65 cent bidder. This example is not 100% accurate, as there are a few other factors that affect exactly where your paid listing appears, but it’s close enough for the purpose of understanding the concept.
If your site begins to receive hundreds of clicks a day, the costs can quickly begin to add up. A much better solution is to gain a good organic listing. Organic SEO listings are free regardless of how many times anyone clicks on through to your site. Search engines will rank your site depending on the several factors, but the bottom line is that your site will be listed if it is deemed to be the best match for the keyword term for the search term. These factors include, but are not limited to; URL, page title, number of backlinks and quality of content.
Good organic SEO results are much more difficult to attain that paid listings. Hiring a quality Organic SEO Expert can be a very cost effective solution over the long term. Achieving results for competitive keyword terms requires a good amount of work, expertise and can be costly, but paying per click for competitive terms can be much more expensive. High bids on these competitive terms can be over $20 per click!
Search engine optimisation is a finely tuned process of allowing all the main search engines to track your website when a customer is looking for the most specific type of information. Anything you are promoting on the site has to have some written content which attracts the search engines to it.
If you write fresh content everyday then it will alert the search engines to this and when someone makes a query your site will be ranked highly. To get this far into system requires effort. You must have all the back links in the article directories, plus keep up to date with the HTML and Meta tags.
Make sure you are familiar with all the big search engines like Google, Yahoo, MSN Search, AOL, Ask and many others. Search engines are big business and they depend on getting the most revenue from unbiased results. In their quest for the most honest and perfect result they will use numerous factors to elicit the truth about any clicks on their results.
Search engines trawl the net through algorithms, and the result can vary greatly from one source to another. One engine may rank a site at number one but another one will rank it at 200. All new sites need not be submitted to search engines. One simple link from reliable site will detect fresh content and pick up on it. It may take a bit of time, like a week or so but eventually the site will get listed.
Although many would like to set up a website or a blog to promote or sell products, they may be put of with the daunting task of knowing how to go about. The best thing to do is go through either on Google or Yahoo and search for listing like content writers or setting up a web site. When you first begin it does not have to be an expensive operation and most places will give you tools to make your own site but have a hosting fee for a small sum of money. After you have set up your first site, it is time then to hire an SEO company.
It seems like the latest gimmick some SEO companies are using in their advertising is the good ole Guaranteed SEO results technique. Why do I think most of these are gimmicks? Well, I’ve been around a while and I’ve seen SEO companies come and go. Most who have to use gimmicks in order to bring in customers don’t last long. Oh, they may fool a few people with these tricks, but for the most part, they’re short lived.
It’s not the guarantee itself that is a gimmick, even though when you see the ads of Guaranteed SEO results, it seems fishy to most people. It’s the people using them. Somewhere on their website or in their contract will be a huge list of reasons not to honor the guarantee. So even if you do have a problem and want your money back, they’ll have an excuse to keep it.
The reason this works so well for some is because of people’s natural tendency to not trust a company or person they’ve never used. The same is true for them using a product (in this case SEO) that they’ve never used before. So what happens is when they start their research, the come across this website that promises them guaranteed seo results. “Hey” they’re thinking “i can’t loose with a deal like this”. What they don’t realize is that they haven’t read the fine print!
If you’re in need of a legitimate SEO company, make sure their guarantee is ironclad.
Another trick to watch out for is them taking your money on the grounds they obtained top rankings for your keywords. Here’s how this scam works. They simply take your company name and rank for it. This generally takes less than a month but they’ll string you along for 6 months or more. The problem is, no one is searching for you company name! If searchers knew your company name, they could find it their self!
Another trick to this is that the company will “buy” keywords on Google Adwords. This way it looks like your ranking at the top for your keyword when in reality you are not! But you have to pay them because after all, they offer Guaranteed SEO results and they did get your company at the top…sortof!
Almost all website owners consider utilizing SEO services to boost their web presence and page ranking on different popular search engines. While these types of services can be of great significance and help, you should note that not all of them are worth your capital and time. This article will provide you the guidelines to stumble upon quality search engine optimization services that will best serve your purpose.
Since most online users depend on search engines to look for websites of their interest, performing efficient SEO is critical. If your website does not present a search engine friendly interface, you only have a little chance of obtaining a high ranking and a smaller probability of acquiring visitors.
This goes without saying that you should turn to SEO services. People behind these services can grant you with proficient information as well as recommendations, and carry out everything from writing a copy to reconstructing your website’s architecture. Look for services that focus on:
Prior to hiring professional search engine optimizers, you should initially research the industry. You might also look forward in getting referrals from somebody who has utilized the same service.
When you already narrowed down the potential companies, perform comparisons concerning the cost and level of services. You will also desire to search out how long each firm has been in the SEO business, how many employees they have, and how long they are willing to work with you.
Aside from that, the most essential thing you can carry out when looking for SEO packages or services is to make inquiries. Discern precisely what the service can do to your business. Don’t falter to ask for clarification and more details when you obtain a vague retort. Put into mind that you are placing your website in their hands. Thus, if the firm partakes in deceptive practices, your website could be reprimanded by search engines.
Perhaps you’ve been burned in the past from a SEO company that guaranteed you results but failed to deliver. When you wanted your money back, they pointed to some obscure fine print in your agreement. Or maybe you’re a small business and you think you can not afford to hire a SEO company to boost your website in the rankings.
Either way, what wise business people have learned is that a quality SEO company is worth it’s weight in Gold. Sure, there are a lot of companies and individuals running around posing as search engine optimization specialist. Some of these people are only out after a quick dollar.
But honest, legitimate SEO specialist can do wonders for your business. As a guaranteed Houston SEO specialist, I provide a wide array of beneficial services to my Clients. And with the economy the way it is, more and more businesses need all the help they can get!
Proper SEO techniques can send a flood of Internet search engine traffic to your site. These should be coming directly from a search engine. They need to be targeted, meaning they should have found you by doing a search on a keyword that matches your business.
Beware of SEO companies who send you traffic via Social Networking sites like Twitter and MySpace. Time and time again it has been shown that traffic from Social Networks do not convert well. This traffic is rather easy to obtain but as stated above, it’s practically worthless for converting into sales.
Also, when hiring a SEO specialist for your small business, ask for references and ask to see real world examples of websites they’ve optimized. You’ll want to see the keywords they claim to have optimized the site for. Once you have them, go to Google and see if you can find the sites they used as references.
You can also look for their own site in the search engine rankings. If they can’t rank their site for popular search terms, then how do you suppose they’ll rank yours?
Many are using WordPress for their secondary blogs. But this also means a few issues that are boring to deal with. That’s where this alternative to WordPress will come in: MyStarterBlog.
So, what so boring in using WordPress with a secondary blog?
You must setup a MySQL Database
Depending on your skills and your host, this could be a real issue for you. Many cheaper hosting package can limit the how many MySQL database you can setup on your domain package. Because MyStarterBlog does not use any online database, this become a non issue. You just upload the files of the generated blog on your domain. You just need to upload the files to the host if you decide to change hosting company.
With WordPress, you must use a backend
Of course, it’s an advantage but also a security risk. You will need to update your blog often. You won’t have that concern since MyStarterBlog does not include a backend. Plus, instead of uploading 4000KB(first time, updates), you just need to update 200KB. You only need to uplaod a few files when you publish a new post.
WordPress is not SEO optimized
By default, WordPress does not use permalinks. With MyStarterBlog, the themes are optimized from the start so that the user can think about blogging and SEO.
That’s just the beginning with secondary blogs even if I use WordPress!