Web Pages Development » web design

What is Organic SEO?

admin — Mon, 26 Jul 2010 13:06:05 +0000

SEO stands for Search Engine Optimization. When using any of the three largest search engines, you will get two types of results for a search on any keyword term or phrase, paid SEO results and organic SEO results. Paid SEO is very much what it sounds like. Advertisers will bid on a keyword term to appear on Search Engine Results Pages (SERPs). Typically a SERP is divided into paid and organic results. The paid results will be along the very top in shaded area, and left or right sides of the SERP. Organic results will take up the largest part of the page.

Here is an example, I own a coffee business and I want an Internet user to find my site if they search for the term “ Atlanta Web Design “. I am willing to pay the search engines companies .45 cents every time someone clicks on through to my site from their search engines. Competitors are also bidding on this keyword, the highest bidder is paying .65 cents per click, and the next highest after that pays .40 cents. My site should appear on the first page of search engine results on the “paid results” portion of the page, I should appear second from the top, just after the .65 cent bidder. This example is not 100% accurate, as there are a few other factors that affect exactly where your paid listing appears, but it’s close enough for the purpose of understanding the concept.

If your site begins to receive hundreds of clicks a day, the costs can quickly begin to add up. A much better solution is to gain a good organic listing. Organic SEO listings are free regardless of how many times anyone clicks on through to your site. Search engines will rank your site depending on the several factors, but the bottom line is that your site will be listed if it is deemed to be the best match for the keyword term for the search term. These factors include, but are not limited to; URL, page title, number of backlinks and quality of content.

Good organic SEO results are much more difficult to attain that paid listings. Hiring a quality Organic SEO Expert can be a very cost effective solution over the long term. Achieving results for competitive keyword terms requires a good amount of work, expertise and can be costly, but paying per click for competitive terms can be much more expensive. High bids on these competitive terms can be over $20 per click!

Website Design – One Of The Greatest Ways To Make Your Website More Popular!

admin — Fri, 12 Mar 2010 13:56:37 +0000

So, you have decided you want to build a website for your business, service or product. Well, good for you! The Internet is called the Information Superhighway, and for good reason! There are so many people you can reach online that you simply would not be able to offline – unless you have a few hundred million dollars for offline marketing in every city in the country and travelling around all the time!

The Internet brings to you the Global Marketplace. Find people in your state, city, country or in a country on the other side of the world. All these people wanting your service or product? This is sure to triple your chances of becoming the success you want to be! But, as you know, you need a website to introduce yourself and welcome your visitors.

You could very well do a website design yourself, but if you know next to nothing about designing, you should probably leave this to the professional web designers! They will incorporate a relevant design, content, and functionality that will make your website THE place to be! The designer will also optimize your website so that you can find people in your area to sell your service or product to.

One major suggestion when finding a designer to work with – make sure you find one in your location! While you might get a cheaper price from another country, you also might have a lot of language barriers to deal with. And when you are designing something as important as your website, you really do not need any extra added confusion to the mix!

Also, as the title says, you can also find other ways to populate your website as well – the website design is merely the icing on the cake! Other options to try; reliable hosting, further optimization of your website, social media optimization and posts, and of course marketing options like Bookmarking, Social Networks, Article Marketing & Blogging!

Above all, the website design should be the first thing on your business plan, everything else can come later on. But, in the meantime, the visual aspects of your website absolutely need to be put into play. You simply should not have an “Under Construction” sign on your website when someone comes to visit it – this is so unprofessional! Having an unavailable or unfinished website is almost as bad as handing a potential client a business card with coffee stains on it and dog-eared corners!

If you are looking for a reliable Somerset Web Designer to take your website to the next level, get in touch with Website Designers Somerset now.

Stock Images Add Color to Your Website

admin — Sun, 10 Jan 2010 04:44:20 +0000

Stock images. Why is it important to include them on your website? What will you gain? Picture this, you have a website with stellar writing, quotes from the most respected in your field. Your mom has read it, she’s excited! Even Dad gives you the thumbs up. But when you put it on the web it looks drab, just black text on a plain white page. No matter how good the information is that you’re sharing with your audience if it looks boring you’ll lose readers. And who wants to lose readers?

What to do? Here’s where stock images from online websites come in. Stock images are photographs, including cartoon pictures, film clips and illustrations sold to the consumer for their own use. Many stock images are used commercially.

There are many stock image companies on the web. Some are small mom-and-pop type businesses while others are huge selling millions of images. In fact, Bill Gates owns one of the biggest sites. He’s been buying collections for years. Some are delicate and valuable. He houses those in Iron Mountain near Pennsylvania in a cave 200 ft. underground in a refrigerated area.

There are many types of images: editorial, documentary, historic, etc. In order to find just what you’re looking for, just what can enhance your site, stock image sites offer an easy to use search tool. You can input date photographed, location, photographer, orientation like horizontal, panorama or vertical, point of view like aerial, from space, below or above.

There are all types of images to choose, from the most obscure to the plain. For instance on one online stock image site there is a silly picture of dancing pink pigs. You can also find there a woman in a mink posing at the front door of a rehab center. Or you can find plain ol’ pictures of cars and lollipops and false teeth.

Images can be cheap to buy or very expensive.

So remember, if you are creating your own website, adding stock images just might be the way to go. Have fun stocking up on those images!