You would be forgiven for believing that there is a real war involving Website Owners and Search Engine placement service Providers on one hand, and the huge Search Engines on the other. Loads of people seem to spend excessive amounts of time and effort devising schemes to con the search engine into putting them onto the top of the list. This of course leads the Search Engines to invent more and more complicated algorithms in order to sieve out and contest these efforts.

However, in real life, you have to place yourself in the shoes of the other person. You have to be aware of their interests, needs and threats, and come up with ways that really help the other side to improve their lot by helping you. By applying this thinking to Improving Search Engine ranking, I have got all my websites onto page 1 of the leading search engines.

Instead of trying to trick the search engines and their clients (the Searchers, your potential customer), try to give them respect, make it effortless for them to do their jobs, and show them you’re helping them. Recognise the fact that people searching for “Blue Shoes” don’t want to look at the “red shoes” that you sell.

To aid the Searchers to find you, you first have to help the Search Engines to do their job. Search Engines are in an incredibly competitive and unforgiving market. Their product is to take a searcher to a collection of sites offering exactly what he’s looking for. If you succeed in unintentionally or purposefully coning a search engine into sending you the wrong visitors, everyone, including you, loses.

The Searcher has had his time and effort wasted, the Search Engine has had its reputation damaged & perhaps even lost a customer. You have infuriated both of them, so you’re unlikely to sell anything to that Searcher in future. On top of that,the search Engine will probably downgrade the trust factor for your website, so that in future, even when it appears you have just what a searcher is looking for, the search Engine is likely to give priority others who haven’t tried to fool it.

Select your keywords very carefully, use them for your website & web page names, include them in your on page content. Steer clear of vagueness, especially in Keywords, Titles and Web & page Names. Get corroboration in the form of links from other websites that are in the same or associated industries.

Remember that Searchers on Search Engines are particularly unwilling to Search, so aim your efforts at attracting those who are really looking for exactly what you offer, and concentrate your efforts on being at the top of that list. The majority of searchers do not even scroll down the first page & over ninety percent never make it to page two.

If you use a Search Engine placement service, make sure they are ethical, and remember that whilst no-one can guarantee to your money back.

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